"From Authentic, Passionate and Performing brand to Authentic, Passionate and Demanding skiers".
The new owner's idea is not to launch the future "World Company" of skiing, but to revive the spirit of this sleeping beauty, to revive a brand and mythical products forgotten by younger generations. The idea is to create a short range of high-end "iconic and inspirational" models, as well as more accessible skis.
Dynamic's aim is not to produce volume, but to focus on quality to optimize ski longevity. "At Dynamic, we innovate to improve, not to follow trends... We don't change the design every year for the sake of changing or selling more! When we perfect a construction, we take the liberty of modernizing the graphics," Ingrid confides.
The VR range is designed in our showroom-workshop in Talloires-Montmin, above Annecy, and manufactured by hand in the Alps in a small artisanal workshop.
Our professional ski ambassadors, whether athletes or instructors, test our prototypes and validate them or not.
At Dynamic, we pay special attention to helping passionate and demanding skiers identify their ideal playmate, offering them the chance to try out the VR range through one-off test skis organized in resorts or on a permanent basis in partner stores, or even during a visit to the showroom throughout the winter season.
Dynamic offers its passionate skiers the chance to give their skis a second life by minimizing their transformation and making ski souvenirs...
At DYNAMIC, we see ourselves as: "Specialists inGliding Experience, Reasoned Performance and skis that last over time."
