Our DNA

4 cardinal values

Passion is what started it all. Passion is where it all begins again.

Proud of its past and its philosophy of guaranteeing high-performance skis, the Dynamic ski brand continues on its trajectory to give substance to its legend and to skiers' dreams.

The entire team embodies the 4 cardinal values that are the reason for this legend's "life":

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A story of PASSION

It all began with passion. For almost 95 years, Paul Michal's original passion for work well done and skiing has driven DYNAMIC, to the point of passing on this passion to all skiers in search of sensations and performance.

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AUTHENTICITY as a legacy.

DYNAMIC is committed to remaining true to this passion and its history. In their style and behavior, in their production and marketing, the new DYNAMIC skis are the heirs and guarantors of a unique know-how and spirit.

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EXIGENCE is our motto.

From the factory to the slopes, DYNAMIC skis are demanding. Not only in their choice of raw materials and production lines, but also with the people who put them on. Skiing on DYNAMIC means being demanding with yourself.

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In search of PERFORMANCE!

DYNAMIC produces skis for demanding enthusiasts, driven by the desire for performance. We see skiing as a high-level sport, and offer equipment that allows you to push your limits to the limit.

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Our raison d'être

"DYNAMIC is an exceptional ski brand for which passion cannot be extinguished. Combining a legendary past with a project for the future, VR today offer a new trajectory, demanding pleasure, performance and durability."